ZaneRay is excited to announce the recent launch of Hammer Nutrition's new website.

Known throughout endurance athlete circles as a leader in high quality energy fuels, supplements and nutrition education, Hammer Nutrition partnered with ZaneRay to help revamp its web presence to accommodate its growing business. While the project goals were multifaceted, there was a strong focus on their internal site management needs. A key objective was to provide Hammer with the flexibility and real-time control to closely manage the multitude of products and content on the site. With ZaneRay's zFoundation Commerce Suite, Hammer now capitalizes on their administrative ability to manage almost every element of the site, including the elaborate branding-product-content relationships that drive the user experience.

Hammer's Web Administrator, Tiffany Nitschke, explains, "Having the flexibility to change page functionality and layout, along with user controlled segments of a page has really made ZaneRay stand above the rest. With our complex site needs that grow and change faster than a blink of an eye, working with a web development company that can tailor to our unique needs in order to reach our company's goals, is truly refreshing."

Utilizing a more spacious canvas, Hammer delivers their strong branding message on several levels--both visually and through content. Founded by expert nutritionists/athletes, Hammer's robust library of knowledge tops any in the industry and serves as a basis for their brand--a brand based on education. A user could literally spend months exploring the wealth of products and supporting knowledge, stories, images and rich media. The zFoundation Commerce Suite provided an ideal platform to manage this depth of content.

In the end, Hammer's needs were far from ordinary and would have challenged a typical packaged web solution. Hammer chose ZaneRay because they wanted to partner with a vendor who had the experience to support their eternally expanding enterprise.

Nitschke adds, "ZaneRay's administrative controls have defined the word, 'custom'. For our company that has a diverse product line with an array of web needs to support our industry, our newly re-vamped site has rose to the challenge in every area. 'No we don't offer that' is not in ZaneRay's vocabulary!"

To explore the new Hammer Nutrition website, go to www.hammernutrition.com.