The saying "if I build it they will come" doesn't play on the Internet. No matter how recognized the brand or how cool looking the site, if a customer can't find you, you are wasting your online efforts and investment. Search Engine Optimization or SEO is one of the most difficult challenges facing internet marketers today. Search engines do not readily divulge their algorithm secrets and just when you think you have it figured out, they change their indexing and ranking process.
The ZaneRay Group dedicates part of our staff to the fine art of SEO and optimization of sites for online visibility. Continuous research, metrix analysis, and good old trial and error are employed each day towards improving the ranking of our sites for organic searches on the web. We take this business very seriously and advise our clients on what practices best work in a given market or situation.
Pages are developed with SEO best practices, then our expert staff work hard to maximize positioning through various techniques. Affiliate programs, adwords, and other online marketing initiatives are also part of the mix our experts incorporate into their arsenal for SEO.