Department of Success

Site Evaluations, Monthly Optimization, Custom Workshops & Strategic Planning

The Customer Success Team is a consultative service that leverages ZaneRay’s years of experience designing, building and optimizing ecommerce sites for brands that we know and love.

We have designed a program to analyze and identify opportunities for improvement to the overall user journey and path to purchase, from discovery to checkout.

We assess branding, SEO and design optimization opportunities based on industry best practices as well as our own unique insights and perspectives.

Site Evaluation

Comprehensive site analysis by ZaneRay category experts. Activities include user testing, SEO analysis, branding and design assessment.

Basic Site Evaluation

  • SEO Basics
  • Google Analytics Eval
  • Internal Search Eval
  • Competitive Analysis
  • Shopping analysis
  • Optimization Audit
  • Full Documentation
  • Meeting time

Deliverables: Documented Report

Standard Site Evaluation

  • SEO Basics
  • Google Analytics Eval
  • Internal Search Eval
  • Competitive Analysis
  • Shopping analysis
  • Standard Accessibility Audit
  • Standard Optimization Audit
  • User Testing: (3 user tests)
  • Full Documentation
  • Meeting time

Deliverables: Documented Report, Testing Videos, Client Presentation + Accessibility Audit

Premium Site Evaluation

  • In-depth SEO Basics
  • In-depth Google Analytics Eval
  • Internal Search Eval
  • Competitive Analysis
  • Shopping analysis
  • Comprehensive Accessibility Audit
  • Comprehensive Optimization Audit
  • User Testing: (5 user tests)
  • Design Audit + Recommendations
  • Full Documentation
  • Meeting time

Deliverables: Documented Report, Testing Videos, Client Presentation + Design Audit

Monthly Optimization

Ongoing business optimization through monthly reporting on insights, action and SEO.

  • KPI Overview vs Comp Reporting Period
  • SEO Analysis
  • Google Analytics Evaluation & Reports
  • Internal Search Evaluation
  • Shopping/Consumer Journey Analysis

Deliverable: Monthly Report + Optimization Recommendations

Custom Workshops

Meeting curation and moderation to align key stakeholders and functional experts on a particular topic or initiative.

An accelerator engagement designed to align key stakeholders through a series of exercises, exposing the project leads to a wide range of thinking for clarification and validation regarding a specific concept, solution, new product or service offering.

Deliverable: 1-2 day sessions + postsynthesis of workshop activities and concepts. Insights are then translated into a clearly defined directive or directives.

Strategic Planning

Scheduled strategic planning engagements, aligning with partner timelines to create efficiencies as well as long term technology and design strategies for known future efforts.

Annual, seasonal, quarterly or sprint-based strategic planning engagements to identify new upcoming initiatives as well as align with partner timelines to create efficiencies as well as a longer term technology and design strategies for known future efforts.

Deliverable: Strategic Plan Outline, Discovery Documentation and Line Item Work Estimate

 

The Team

Molly Snyder
Team Lead

Tanner Babcock
Ops

Kirk Cornelius
Strategic Director

Kimberly Quinby
SEO

Marc O'Brien
Ecommerce

Henry Roberts
Strategy & Testing