ZaneRay has been working with Nixon since the site's infancy, so when the folks at Nixon approached ZaneRay wanting to fully modernize their site ZaneRay was eager to jump on board.
Webfonts to the Rescue
Nixon has a refined branded experience and their web presence has always been closely married to their printed materials. Traditionally this meant handling of headlines graphics and other branded elements with graphics or other more marginal methods. The new site has a custom webfont implementation of Eames with the help of House Industries. Nixon can now present a typographically uniform presence across their brand for all sections of the site in all languages using this distinguishable font.
A Different Approach to Filtering
The Nixon site has a custom faceted search solution that is both search engine friendly and works with the desired aesthetic of placing the product first. The Nixon filtering solution allows the user to choose multiple items in each category to filter by, with results returned real time as filters are selected. Click on filters for blue and yellow watches and you will immediately see all watches that are either blue or yellow appear.