Skullcandy Re-Platforms to BigCommerce
Skullcandy pushes the limits in everything they do from their products, their music, corporate culture and with no exception, their digital ecommerce channel. ZaneRay recently worked with Skullcandy to re-platform their primary consumer website from Salesforce Commerce Cloud (formerly Demandware) to BigCommerce. Skullcandy selected BigCommerce as a cost-effective enterprise solution, meeting their requirements and international needs for their growing online web presence.
Skullcandy also took advantage of the opportunity to collaborate with ZaneRay to update the designs by expanding the site into a full-width display and further optimizing the product discovery path. Launched in February, 2018, the design was also elevated to take advantage of more freedom within the BigCommerce platform. Exploring the skullcandy.com site, the ease and frictionless flow of the customer journey engages the user at every turn. Blending product with brand and brand with product, you gain a sense of the brand and quality of their products without effort. This is how online browsing and product discovery should be.
Designed as a mobile first experience in line with Skullcandy’s typical customer, the design is unmatched in delivering engaging imagery at lightning speed, an advantage of BigCommerce as a SASS platform. The wireless landing pages are designed to showcase the high res imagery of product and lifestyle in an engaging visual shopping experience outside a normal product wall, just an example of disrupting the norm, something Skullcandy likes to do.
Skullcandy launched the Europe and Canadian sites a month later, with fully translated and currency-centric ecommerce storefronts. To enable the ease of management of this multilingual, multi-currency content, Skullcandy partnered with Jasper Studios using their Jasper Product Information Management (PIM) software. This solution centralizes their product data management for all aspects of their business, including the website. Integrated with BigCommerce, Jasper offers an efficient workflow and site management for Skullcandy.
With the overall goal of reducing Skullcandy costs and increasing their ability to manage their site, the project was a glowing success. With their new found freedom, Skullcandy has plans to continue to work with ZaneRay to push the envelope in both design and new features to come. Stay tuned (pun intended)!