was built by ZaneRay using BigCommerce

Sherriltree Launches With A Fresh New Look and Site

Jul 15 2020

For over 50 years, Sherrilltree has been the go to supplier for the arborist industry. As a seasoned retailer and manufacturer, the company provides both creative and functional products that serve professional arborists, climbers, educators and scientists - basically all tree enthusiasts.

Sherrilltree is one of several companies owned and operated by Vertical Systems Group (VSG). The new Sherrilltree website was launched this spring in advance of the peak arborist season, and it is the second site that ZaneRay has implemented for VSG employing their technology strategy for digital. The strategy leverages an established technical stack and an optimized BigCommerce theme that allows for a fully branded and customized user interface for each website. This approach allows VSG to employ common systems and applications without compromising on the unique, branded user experience and business rules required for their operations.

ZaneRay worked with Sherrilltree to update the logo and branding prior to designing the new site. The new site features and enhancements include custom navigation and product discovery, an advanced search function that features a "Chain and Bar" product finder, and a significant library of videos and educational content focusing on all aspects of the arborist industry. One of the primary goals of the project was to enable the Sherrilltree team to fully manage the site, including the ability to create unique landing pages, manage merchandising, and gain full control of content management. Sherriltree immediately saw a significant lift in sales and engagement post-launch, which far surpassed their expectations as well as industry standards.

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