Sea to Summit Launches New Site
Inspired by epic adventures at every altitude, Sea to Summit designs and develops ingenious, beautifully functional outdoor gear. Enabling outdoor enthusiasts in a multitude of activities from camping and backpacking, to paddling sports to travel gear, Sea to Summit designs their gear from the ground up, constantly looking to improve the tools and products that keep their customers in comfort and moving in the outdoors.
Looking to up their game in their digital channel, ZaneRay worked with Sea to Summit USA to design a new site geared for telling the story of the brand, their obsessive design approach and of course selling their incredible products online. Customers can shop by product type, activity and can learn about technical design specs for every product.
New to direct to consumer sales online, Sea to Summit was interested in presenting convenient options for their customers to purchase their products. Sea to Summit participates with Locally, an online vendor that presents local retail options, verifying inventory of a specific item and even allowing online purchase from some retailers so a customer can purchase the item locally and pick it up the same day. Also offered is the ability to purchase from other online retailers like REI, verifying the inventory and directing the customer to the product on the online retailer site. This custom designed program by ZaneRay, gives Sea to Summit partners the ability to send their inventory to the site with automated updates when the data is received. This provides the Sea to Summit customer the ability to choose how they would like to purchase their products, with the benefit of knowing the item is in stock.
The site was also developed to accommodate different types of customers, using a custom pro application created by ZaneRay. The pro application process and flow, converted a mostly manual process to one that is largely automated, minimizing the administration to a simple approval process, saving Sea to Summit hours of time and replacing an error prone system.
Sea to Summit launched the new site in advance of their peak summer season and will continue to grow the site in both educational content and of course adding to their incredible product line.
Check it out: www.seatosummit.com