ZaneRay builds a revamped Nixon Watches and Accessories Site gets a little more awesome.

Mar 21 2012
ZaneRay is proud to announce the launch of our newest web site redesign project, the fully revamped

After more than a year of discussions, planning, design and development, Nixon, Inc has a new web site. Nixon, a manufacturer of watches and soft goods for the surfing, snowboarding, and skateboarding industry, is one of ZaneRays longest running clients. The initial site built by ZaneRay sold it's first watch November 6, 2000. While many changes have been made since the initial site launched, the release today marks the first wholesale redesign in over eleven years.

The new Nixon site is a revolutionary move for Nixon and ZaneRay. Nixon maintains one of the strongest and most notable teams in the action sports industry, and their presence can now been seen throughout the site. Brand and team content are heavily interspersed on the men's and women's landing pages. Users of the site can explore the world of Nixon and jump off to all portions of the site. The content heavy landing pages are built to be readily updated, giving users reason to return to the site again and again.

The product sections of the Nixon site incorporate many unique features. With a combination of product categorization and faceted filtering, users can now quickly drill down into the extensive Nixon product catalog in a few simple clicks. Beginning with the type of product users are interested in, they can sort products by featured status, age of the product, cost low to high, or cost high to low. User's can choose two different thumbnails sizes for all search results. Additional filtering includes results by color, price range, product type, size, movement, material, band, and functions. It is the most advance product browsing site ZaneRay has created to date.

Once at a product detail page, the product contents have been dramatically flushed out. New tools for zoom view, color swatches, flushed out descriptions of the products bring the products to life. For further exploration of the Nixon product line related products are featured, and users can explore the related series of watches without leaving the page.

The Nixon site has also taken big strides forward with their content. Each team rider page now features Twitter feeds, photos, videos, and a feed of each team members favorite Nixon products. All other content areas have seen an upgrade as well, including the Photo Gallery, Ad Gallery, In the Press, Video Gallery, Lookbook, Happenings and About Nixon.

The ZaneRay Group designs and builds world class e-commerce solutions for direct marketers, manufacturers, and retailers. ZaneRay employs a flexible toolset that is poised to build sites for companies that require a distinctive presence on the Internet.