ZaneRay designed and built a new responsive web site for Complete Nutrition using Commercetools

New Responsive Site Launched for Complete Nutrition

Dec 24 2016

Just in time for those New Year resolutions, Complete Nutrition launched their newly designed responsive website with ZaneRay this month. Unveiled at the brands annual franchisee conference in Omaha, Nebraska in early November, the new site is the cornerstone of a new branding initiative for the company.

Complete Nutrition offers their customers high-quality nutritional supplements through a national network of retail locations. Their highly personalized approach coupled with an omnichannel strategy emanates throughout the site. New customers can use the ZaneRay designed interactive product finder that suggests specific products based upon the user’s nutritional goals.

Animation to show the action of the Complete Nutrition product finder

Browsing the product line offers a series of user guided filters and sorting tools, providing highly effective product results for a solid shopping experience. The site was designed to include a high degree of product details that include custom icons for visual guides on suggested uses, nutritional details and an effective product review summary with access to sortable detailed product reviews for each product. The site also includes the FUEL Blog that includes stories, guides and help for customers seeking motivation, information or inspiration for their personal nutritional journey.

Retail stores each have their own page to promote events, personnel, locations and even their own store reviews by their customers. Customers of the website can create an account and ‘set’ a local retail store as their store to receive local promotions and store activities. These are just some of the features on the site designed for a true omnichannel strategy with many more enhancements in the works.