OspreyPacks.com - Legendary technical packs brand teams with ZaneRay to launch new website
The team at Osprey Packs in Cortez, Colorado partnered with The ZaneRay Group, Whitefish, MT, to release a new responsive website loaded with engaging branded content. Since 1974 Osprey Packs has been an innovator in outdoor backpacks. Today Osprey enhances their online presence with a modern, consumer-focused site.
The new site OspreyPacks.com features responsive design with intuitive mobile navigation, improved product information with 360-degree rotating views, and tools to find Osprey gear near you. In short, here is what makes the Osprey’s new website a success:
1. Valuable product information for rich viewer interaction
The Osprey team did their due diligence in ensuring there was consumer-valued product content that would result in engaging, interactive on page user experiences. On these product detail pages we see Osprey hold to the value that content is king. Product information includes 360-degree product views with interactive product feature callouts, product videos, detailed product descriptions and specs, plus tools for where to find it locally.
“Key to the redesign is our product presentation highlighting our robust product offering. The versatile design allows for customers to dive deep into a specific product or search quickly for key product features.” - Kurt Metternick, Web Manager @ Osprey Packs
The product pages are particularly engaging with a 360 degree view showing key features and technical designs that make Osprey Packs the leaders in their field. As a user scrolls the page, the 360 degree pack image rotates to reveal the highlighted features. This custom product detail page is unique to the Osprey site and provides a easy-to-use, detailed perspective of the products.
2. Intuitive design across mobile devices, tablets, and desktops
Responsive, complex web design and development is ZaneRay’s forte; we have been mastering mobile design for years. ZaneRay was the first web developer to create the first fully responsive ecommerce site for a large brand in the United States. Users and search engines value easy-to-use, scalable websites. The value that ZaneRay adds to any client project is experience in meeting the latest web standards, especially when it comes to Google’s. Care is taken throughout the design process to ensure the user interactive experience is superior for any device.
3. Content creation from a robust content management system
The Osprey team was not shy about getting creative with the tools provided in ZaneRay’s content management tool zFoundation Commerce Suite. From custom content pages like History to the Photographer Feature section, the Osprey team has the control to set up page structures, layout, and arrange content to create engaging and visually appealing layouts in a any combination imaginable. These custom pages employ “bricks” which are reusable content components, designed to be included in any configuration and within most pages of the site. This allows Osprey to effectively blend storytelling and branding content alongside product information, all at the controls of the Osprey web administration team.
The site seamlessly integrates the Osprey blog that has a new look. The Stories section of the website features dynamic content about the Osprey brand and provides a snapshot of what makes the Osprey brand unique.
The combined efforts of Osprey and ZaneRay have resulted in an exceptional branded web presence for the company that lays a solid foundation for future expansion in their digital channel. The Osprey team has just scratched the surface with their new custom website and will be adding a great deal more content and product features in the weeks and months to come. ZaneRay is honored to have such a great experience working with the Osprey team and looks forward to a continued partnership.
ZaneRay specializes in providing custom solutions for brands who take their web presence seriously.
Design, user interface, front-end development, back-end development: The ZaneRay Group Content and images: Osprey Packs
Article released: 2-24-2016