Working with the ZaneRay Group, Naked Princess launched a new responsive online store today, NakedPrincess.com. Naked Princess is an apparel and luxury goods brand that describes themselves as: “a modern boudoir lifestyle brand curating versatile loungewear & lingerie, beauty & body collections, and accessories.” Along with the website, Naked Princess has a flagship retail store located at 653 North La Cienega Ave, Los Angeles, CA.
The Naked Princess website is a custom responsive design site that includes multiple shopping paths, a unique concierge area promoting their personal shopping services, faceted search, and promotions. The site It is powered by ZaneRay’s zCommerce Suite platform.
“As with many of our clients, the task with Naked Princess was to create a brand-building experience optimized for online shopping and purchase. The site was designed to accommodate a wide range of products carried now and planned for the future. As a luxury brand, detailed attention was paid to every touch point in the online user experience, reflecting the high level of customer care and quality product provided by the brand.” - Henry Roberts, VP of Creative