The ZaneRay Group is proud to announce they have been chosen to develop Covercraft’s new online effort. Covercraft is a 50 year manufacturer of automotive aftermarket accessories. As their name implies, they create car covers along with seat covers, dash mats, front-end bras and other automotive protection products. Covercraft is a multi-channel seller: OEM, online direct, and wholesale.
“We’re looking forward to this project. Covercraft is the kind of customer we specialize in, a company with a history of building great products. They have the perfect DNA to build a brand and sell online.” - Reed Gregerson – ZaneRay President
As Reed also notes: “There are some interesting engineering challenges to this project. Most of the products are custom fit, many of the products are built after an order has been placed, there are new car models being added every year and we’re talking about 10’s of millions of skus to name a few of them. However, these are just the kind of challenges our engineering team likes to take on.