Photos by Jaime Beechum

President

Reed brings over 25 years of corporate and entrepreneurial experience, including 20 years in system and software development. Reed's employment history includes being an outdoor industry sales representative, owning an outdoor goods manufacturing operation, managing several retail operations, has held the position of Vice President of Sales and Marketing for a luggage manufacturer, and has held several positions in corporate Information Systems at Patagonia and Egghead.com.

Reed holds degrees in both Business and Computer Science. Besides being a techy-gearhead, Reed enjoys spending an inordinate amount of time outdoors riding bicycles, fly fishing, telemarking/snowboarding and taking care of his property.