Zwift is takes indoor cycling and running into the 21st century by providing a highly engaging visual environment for their users from all over the world—to work out together and compete against one another. By 2019 their virtual world touts more than 1 million online users.
They approached ZaneRay in the spring of 2018 because they needed a partner to design and build them a direct-to-consumer web store. Onboarding new users was a challenge for Zwift because not only does someone need to install an application on their computer and phone, they also need specific equipment to make the whole game work. By selling trainers and other gear direct to consumers, they could more easily offer a complete solution for new users getting started, and existing users seeking an upgrade.
ZaneRay partnered with Zwift and BigCommerce to build a custom, bleeding-edge storefront that represents the brand, and serves the customers well. We couldn’t be happier with their storefront or the partnership we have forged, and look forward to working with Zwift for years to come!