Yeti Cycles makes the most bad-ass mountain bikes in the business, bar none. It is no wonder they have the most loyal customers when riding the trails makes that much of a difference on a Yeti bike. Yeti leaves nothing to chance when it comes to the development and technical advances they put into their products every day. This company is a perfect example of doing one thing really, really well, including collaboration on a new headless website, designed & built by ZaneRay.
And yes, they had the name Yeti way before those cooler guys.