The Thor Industries web site was designed and built by the ZaneRay Group using Vue and Prismic

Thor Industries isn’t just one RV brand, it is a family of RV companies. Founded in 1980 with the purchase of Airstream, Thor has continued to acquire some of the industry’s top RV companies, that together, make up the world’s largest RV manufacturer—Thor Industries. Most recently Thor expanded their RV family to include Erwin Hymer Group, the largest RV manufacturer in Europe.

Not limiting their acquisitions to only RV manufacturers, Thor also had the vision to purchase other companies that offer products and services that compliment their RV brands. These companies focus on enhancing the connectivity, enjoyment, safety and convenience of RV ownership and use. They include an RV rental company, some trip planning services in North America and Europe, among others.

With the recent global expansion of manufacturing and services, Thor is rebranding their corporate image to align with values that celebrate family, exploration and love of the outdoors, all common values we share at ZaneRay. Part of this rebranding is a new website designed and developed by ZaneRay.

The website is designed to inspire a new generation of outdoor enthusiasts to “Go Everywhere, Stay Anywhere”. The site includes several ways customers can engage with the brand including an RV Finder, an RV101 section, an introduction to all the Thor brands and some rich storytelling that gives customers glimpses into RV life, including some great camping recipes.

ZaneRay developed the Thor site using a headless CMS using Vue for a progressive web application (PWA). This allows for the flexibility of serving up rich content with optimal performance on all devices. Thor is working with a few different groups for the content and needed the ability to enable these teams to add to the site without requiring additional development. ZaneRay designed several reusable elements or components within the CMS that can be used to build out new pages, stories or additional content without the aide of programming. This approach provides administrators with a great deal of creativity and flexibility, yielding a highly immersive user experience. We invite you to explore this new site but a word of caution, you might end up purchasing a new RV in the process!

Pick Up America Campaign

In a partnership with Kampgrounds Of America (KOA), Thor Industries launched a campaign for anyone to pledge and pick up trash on and around any trails in public lands across America. ZaneRay designed a fun and engaging illustrated website for the campaign, taking pledges for individuals and groups to pick up America. Check it out at


Go to the Thor Industries Site