Orvis was founded in 1856 by Charles F. Orvis with a passion for superior, high-tech fly fishing equipment. At its core, Orvis is a fly-fishing and wingshooting brand but today they are also well established with offerings in men’s and women’s sportswear, fine gifts, home furnishings, luggage, travel and dog accessories. The company has been privately owned by the Perkins family since 1965 with corporate offices in Vermont, Virginia and the United Kingdom and employs over 1,700 workers.
In 2017 Orvis approached ZaneRay about designing and building a new mobile site. Their existing mobile site was out of date, inflexible, and costly to maintain. With an interest to upgrade the site with modern technologies, the decision was made to use Angular.js technology to build a Single Page App (SPA). This architecture is the ultimate in optimized and efficient mobile experiences.
ZaneRay was engaged throughout 2017 doing discovery, collaborating on user experience testing, R&D on Angular methodologies, and then designed and collaboratively developed a cutting-edge mobile site that will become the responsive backbone of all things Orvis online for years to come. We are very proud to have developed one of the first Angular SPA ecommerce sites in existence, and to do it for a great partner such as Orvis was a blast.
ZaneRay has a passion for heritage American brands--Orvis is the fourth company we have built highly successful sites for that are greater than 100 years old.