Mendi CBD launched their brand with an all-star team, both on and off the field. Mendi has done a great job defining their purpose amongst the crowded marketplace of CBD brands, focusing specifically on products that promote a quicker and more enhanced recovery for athletes. They have the credentials to do so with Rachael Rapinoe at the helm, a successful and influential athlete within the world of women’s soccer along with her twin sister, Megan Rapinoe, who stole the show at the 2019 World Cup and who also just launched a new talk show on HBO called ‘Seeing America With Megan Rapinoe’, where she interviews influential leaders on various social and political topics. The sisters have also leveraged their notoriety for good, advocating for racial justice as well as the LGBTQ community. For Mendi, they have done a great job validating their products through the support and testimonials from other professional athletes who share their own personal recovery experiences on the site.