Holly Yashi is a fashion, artisan jewelry company that came to Zaneray looking for a complete redesign of their website. They were in search of an online presence that reflected their branding message and would upgrade the platform to something more flexible and scaleable. Their interests were also in the area of increasing their rankings on Google and other search engines through improved Search Engine Optimization.
It was important to Holly Yashi to prominently present their new branding look and message and efficiently present the full line of their product offerings through intuitive site navigation. Knowing that a positive shopping experience would increase probability for online purchases, they sought to effectively perform ecommerce functions that would offer increased efficiency for their operations, fulfillment and accounting.
ZaneRay collaborated with Holly Yashi to present a design that not only reflects their current branding style and message, but it also allows Holly Yashi complete control over branding assets, product organization and site content. The design employs a more simplistic layout, accentuating the beautiful product imagery and details of each piece.
Holly Yashi now employs carefully choreographed email marketing campaigns and beautiful catalogs aligned with the web site design to present a consistent brand appearance and message. Combining best practice SEO posturing on the site with targeted email campaigns has also gained Holly Yashi significant growth in traffic, sales and rankings within the search engines.