Hammer Nutrition wanted more control over their content, needed stronger internal system integration, required support for complex pricing, and wanted work with a vendor who had the experience to support their continually expanding enterprise. They chose ZaneRay to work on their next-generation site.
Several years and 3 major redesigns later, the latest version of the Hammer Nutrition site reflects ZaneRay's ever-expanding toolset. Every requirement on the site was met by leveraging cutting-edge tools.
Designed and developed by ZaneRay, the Hammer site includes some unique selling tools that resonate well with customers. Users can save their favorite products and articles to the My Account area for easy access in a quick order grid. The new responsive site provides users with full functionality regardless of what kind of device they are using.
Rounding out their online offering, Hammer then leveraged their B2C site to provide their wholesale customers with a similar shopping experience but with more robust B2B ordering tools.
Hammer's most recent site launch introduced a responsive site that Hammer continues to evolve to give their users the best shopping experience while promoting the vast collection of knowledge base they have created over the years. Leveraging the zArticle system and relating the content directly to products, Hammer offers their users a big bang for their buck!
The Hammer site is a collaborative effort between Hammer Nutrition and ZaneRay.