Goldray Glass has been manufacturing decorative architectural glass since the 1980’s. Known for their innovative research and development lab and a manufacturing plant fabricating highly customized glass solutions, their need to showcase the inherent beauty in their vast collection had become a necessity. With customers worldwide, and a distinctive market of architects and designers, Goldray chose ZaneRay to design and develop a new responsive site that showcased their unique glass products and their extensive custom applications in the architectural world.
It was important that we create a site that resonates with their sophisticated audience, showcasing an understanding of their market while appealing to users worldwide. ZaneRay worked with the Goldray team to gain a solid understanding of what their customers looked for in both product and visual details that would lead to a sales inquiry. The challenge was to present fairly complex architectural information in a way that is easily digestible and not overwhelming, while providing enough details for the different customer types, including architects, designers and contract glaziers.
ZaneRay continues to collaborate with the Goldray marketing team to implement a content and SEO strategy for specific sales targets based upon some of their niche product offerings. The new site launched in October of 2015.