Technology Consultants | Leading companies to more e-commerce profits | Leading consumers to a better buying experience
Zane Ray Group, Whitefish, Montana

Patagonia

Nixon

Competitive Cyclist

Horny Toad

Ship To Shore Traveler

Simms Fishing Products

Hammer Nutrition

Artisan Doors and Millwork

Denman Construction

Juice Beauty

The Patagonia site is a full-on, high volume, complex e-commerce effort. The site underwent a complete redesign, launching in 2006, which was a collaborative effort between Patagonia emedia designers and editors, The Royal Order - a Chicago-based design firm, Patagonia technical staff and ZaneRay.

The new site is a 3rd generation effort that is actually several sites in one. Pro.patagonia.com serving Patagonia professional customers, jp.patagonia.com serving Japan, eu.patagonia.com serving Europe. The site is available in 3 languages: English, Japanese and French, with additional languages planned for the future. patagonia.com supports multiple currencies and each site has content and product lines specific to the customer base. A dealernet is also part of their online initiative, allowing Patagonia dealers to securely access and place orders online.

The site content and features reflect Patagonia's commitment to quality technical clothing and also to the environment. Ajax layers for product displays, combined with a visual shopping bag holster and large page views places Patagonia in the forefront of original shopping experiences. ZaneRay continues to play the lead technical role for the site with the site employing ZaneRay's ZCommerce ZFoundation tools and technology.


www.patagonia.com

When Nixon Watches came to ZaneRay several years ago, they had a nice looking site - all static - but they wanted to have more control of their content and wanted to do a soft-sell online. They were ready to make the investment to get real with their ecommerce efforts.  The plan was to create a site that would grow with their vision, as a fun site for a compnay that was serious about their business, and with a future that included Interational marketing and distribution.

The Nixon site today is based on ZFoundation ZCommerce tools and features several unique ideas Nixon wanted to implement - the watch grid, watch compare, collections, the team and ad sections - and ZFoundation allow us to create these custom abilities using production proven components. The site is multi-lingual (including Japanese Kanji), handles International transactions and sells hard goods and soft. Nixon also recently launched a VIP customer site in both the US and Canada. Nixon has complete control of the site content.

The site is a collaborative effort between Nixon, Caucho Design (Nixon's ad agency), and ZaneRay.


www.nixonnow.com

Competitive Cyclist is a bike shop in Little Rock, Arkansas selling "high-end" road bikes - bikes in the $2000 to $15,000 range. They had a simple site that was doing some sales by phone referral. CC's vision however, was to have a site that was on-par with the best online bike shops.

A year after the project began, Competitive Cyclist's sales increased beyond all expectations, and every day they receive emails from customers saying they are the best on the web.

Competitive Cyclist is based on ZFoundation tools. As with many ZaneRay projects, they had very unique requests that we fulfilled using the toolset. Unique features like the fit calculator have set this site apart as a leader in their industry. They now have expanded their online offering to mountain bikes and a comprehensive line of bike parts and information found nowhere else on the web.

Competitive Cyclist's site is a collaborative effort between Hinshaw Design and ZaneRay.


www.competitivecyclist.com

Horny Toad is a young apparel company seeking a new ecommerce package for their front end on the Web. Having out-grown their current vendor, they were looking for flexibility, had some unique needs and wished to leverage their site to include a dealer extranet and a promotional site for employees and wholesalers.

They chose ZaneRay initially to assist with their existing site and then migrated the entire site to the ZComnmerce tool suite. Horny Toad at the same time changed to a new back end system and ZaneRay programmed the complete integration to this new system. Horny Toad has since launched the dealer extranet and an employee purchase site, all running from the same ZaneRay database and tool suite.

The new site combines innovative design with robust functionality that looks and functions simply and effectively. Horny Toad and ZaneRay designed the site, ZaneRay programmed the site. Horny Toad is working with ZaneRay on a complete redesign of the public site to be launched late summer 2007.


www.hornytoad.com

Ship to Shore is a travel gear outfitter for specialty destinations including Antarctica and the Arctic. As a small business and in order to compete with emerging competition, Ship to Shore needed a web site where adventure travel companies could send their customers to get the right gear for their adventure travel destinations. With a limited budget and no knowledge of ecommerce marketing, Ship to Shore chose ZaneRay to lead them toward their goal of creating a site that benefitted customers with expert advise, all-in-one gear packages and quality products for these unique destinations.

Shiptoshoretraveler.com is several sites in one where different store fronts are used for their varying vertical markets. Ship to Shore also offers a private labeled version of their site to travel companies who wish to provide a seamless shopping experience for their customers. These sites all run on the ZFoundation ZCommerce suite, utilizing the same database with selective product offerings for the different store fronts. Ship to Shore has full control over nearly every aspect of the site content to enable specific targeting to their different audiences.

The site was designed and programmed by ZaneRay.


www.shiptoshoretraveler.com

Simms makes the best fishing waders in the world. They were looking to have more control of their content and move away from a 'black box' web solution that limited their ability to change and grow the site. Along those lines, the Simms marketing and advertising campaigns have complete continuity over all mediums they use. The shelf life of these campaigns is 2-3 years, requiring a refresh to the graphic look of the site for each campaign change. Simms was also ready to gradually move into soft-selling product online, with a keen eye towards minimizing channel conflict and increasing internal systems integration.

Simms chose ZaneRay for our experience and the flexibility of changing the presentation layer without changing the engine that runs their product data. Simms also looked to ZaneRay to help them manage their diverse customer base cost effectively. The Simms site was built using the ZFoundation tool set and is also multiple sites in one, accommodating their pro guide sales while limiting their online consumer sales to a subset of products.

This site is a collaborative effort between Hinshaw Design and ZaneRay.


www.simmsfishing.com

Hammer Nutrition wanted more control of their content, needed better integration with their internal systems, had complex pricing issues, and wanted to work with a vendor who had the experience to support their eternally expanding enterprise. They chose ZaneRay to work on their next-generation site.

The site reflects ZaneRay's ever-expanding toolset. Every requirement on the site was built by leveraging existing tools. This site was originally designed and programmed by ZaneRay but Hammer has since completed several graphic changes to the site completely independent of ZaneRay. Their technical staff teams with ZaneRay developers to implement changes to their site, largely independently.

This is an example of a customer with their own technical staff that can effect changes in the code of the site in addition to data changes.


www.hammernutrition.com

Artisans Doors makes some of the most beautiful custom built doors in the world. They had a largely static web site that didn't reflect the artistry, quality or depth of their product offerings and work. With a customer base extending nationally and some international, they needed a web site that allowed them to present their products online in order to facilitate the sales process when working with customers long distance.

ZaneRay designed and programmed a site that presents the beauty of their products in a photo gallery but also displays their complex millwork and door designs, allowing customers to browse and choose styles at their leisure. Artisans has full control over their site content, giving them the ability to keep their online inventory fresh and in line with current product offering.


www.artisansdoors.com

Denman Construction is a high end, construction company specializing in custom built homes and quality craftsmanship. They had a basic web site that provided minimal information and didn't reflect the scope of their experience and project portfolio. They chose ZaneRay to design them a new site that would allow them to present their recently completed projects and to display the depth of their experienced team and commitment to quality.

 ZaneRay designed and programmed a new site for Denman that is built with Zfoundation tools. Denman has full control over their site content and utilizes their custom gallery to present their latest work.


www.denmanconstruction.com

As a start up organic beauty product company, Juice Beauty was looking to move out of the 'black box' web site platform they were on and create a new ecommerce site that balanced their strong branding image with effective ecommerce design. Juice Beauty also had unique needs for their online initiatives that met their vertical market strategies and product line distributions, without breaking the bank of their start-up marketing budget.

Juice Beauty chose ZaneRay to be their web development partner and the ZFoundation ZCommerce platform for flexibility in design and development. Juice Beauty runs three unique sites from the same tool suite and database, allowing them to present unique product lines to targeted markets.

These sites were designed and programmed by ZaneRay.


www.juicebeauty.com
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