Making a point that usability AND good design create successful e-commerce sites, a popular industry blog highlights M.S. Rau Antiques’ new website among 30 of the top online shops on the Web. ‘While usability is extremely important in order to maintain a profitable e-commerce site, the design can still be appealing,’ states the post on spryestudios.com.

‘We’re happy to see the project with such good company. And it’s nice to get applauded for our design efforts,’ states Pete Thomas, Senior Designer at The ZaneRay Group. Steeped with Rau’s rich tradition, the site exhibits a remarkable image-driven product display, enhanced with video, narratives, and authoritative content. ‘The site is effective on so many levels,’ continues Thomas, ‘a user could literally spend hours and hours on the site and not get bored. More importantly, it is highly visited and produces sales.’

To see the showcase, visit this page.

Visit M.S. Rau’s website at www.rauantiques.com.