Zane Ray Group, Whitefish, Montana
October 22, 2008 - NAU Website Revamp by ZaneRay

ZaneRay is pleased to announce the launch of the new Nau.com web site. Nau is a technical and lifestyle outdoor apparel company dedicated to making unique, stylish and highly functional clothing in the most environmentally and socially responsible manner possible.

Nau 2.0 launched this month as a new and separate company benefiting from operational support and experience provided by Horny Toad, its new parent company. "We're thrilled to find a partner who both recognizes and values the unique nature of what we've created and is committed to supporting the growth of our business over the long term," said Ian Yolles, who was hired by Horny Toad as Nau's head of Marketing.

Horny Toad believes in Nau's underlying ethos and is committed to continuing the key components of the Nau brand: its product, its core philosophies and its customer and community relationships. Mark Galbraith, Nau's head of Product Design says "We plan to re-open with a new Fall/Holiday 2008 collection that continues to reflect the design philosophy Nau's customers have come to know and love - a balance of Beauty, Performance and Sustainability." Nau sources materials and produces garments in the most environmentally-sensitive manner available and will continue to work with manufacturing partners to push the envelope in all areas of social and environmental responsibility.

NAU chose The ZaneRay Group and their ZFoundation commerce platform for the proven power and flexibility the technology offers. It was also a natural fit for Nau to realize economies of scale with HornyToad.com running on the same platform. "We are excited to be a part of this new initiative and to work with the Nau team", said Henry Roberts, VP of Creative for The ZaneRay Group. "We look forward to being a part of their growth and future success."

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