ZaneRay is delighted to announce the launch of the new M.S. Rau Antiques web site. M.S. Rau Antiques is a long established Antiques store in New Orleans. They have a tradition of high quality and remarkable collections. Being a landmark in the French Quarter for nearly 100 years, they have established credibility and trust with discerning antiques collectors worldwide.

ZaneRay and M.S. Rau had important goals for the redesigned site. Brand awareness and exposure to new customers as well as a connecting point for M.S. Rau and it’s existing client base needed to be established. It was key to create an on-line web presence that extended M.S. Rau’s existing trust and branding, strengthening the ability to realize maximum sales and lead generation. All of this had to be accomplished while maintaining M.S. Rau’s position as the premier quality and rare antiques site.

Of importance to M.S. Rau was the use of video, audio and imagery. Their standards for imagery are high and ZaneRay needed to capitalize on what is captured by their in-house photography team. By integrating these features into the site, along with a newly created zoom tool, we could offer the client a unique browsing experience unlike anything else on the web. It was also a priority to encourage clients to enjoy browsing products all over the site, to experience items they might never have known they’d be interested in and to showcase the variety of products available.

M.S. Rau chose ZaneRay for their “outside the box” ethos, flexibility and the proven power of the ZaneRay tools. ”Unlike our typical client who works hard to photograph an item so they can sell it hundreds of times, Rau needs to do the same work to sell an item once”, said Henry Roberts, VP of Creative for the ZaneRay Group. “They are a store where the products change every day of the week, rather than once a season.”

ZaneRay offered M.S. Rau the flexibility they needed. Rau is so unique and specialized that they need a company that is able to work with them to capture the uniqueness of their company and their products.

Take a look at the new M.S. Rau Antiques site on the web at: www.rauantiques.com