HornyToad and ZaneRay launched a radical redesign of HornyToad's website this week. The site is powered by ZaneRay's ZFoundation Commerce Suite engine and features a unique, but very powerful shopping experience.

"Every day is an adventure" is HornyToad's motto, and the new site supports it with abundant rich imagery, a comprehensive "community section" and a slideshow illustrating the HornyToad story.

The shopping experience portion of the site was designed to be unique, fun, and efficient. A sliding panel allows users to easily scan multiple clothing styles, and to even change the view while doing so. Styles that are interesting can be dragged and dropped into a virtual "dressing room" at the bottom of the page, so they can be compared side by side, and later dropped into a cart.  While elements of the shopping experience are different - like picking the size and color of an item from a floating matrix-like display -  the word from users is that the site is intuitive and easy to use.

ZaneRay president Reed Gregerson adds: " Working with HornyToad is a lot of fun, especially on a project like this where we get to show off some very innovative design. We look forward to more interesting projects with them. Every day is an adventure".