ESMW ESTABLISHES NEW BENCHMARK FOR ONLINE CUSTOM INDUSTRIAL AND ARCHITECTURAL FABRICATION

Whitefish, Montana USA – October 28 2009 - Evansville Sheet Metal Works (ESMW) specializes in custom industrial and architectural fabrication using aluminum and stainless steel. ESMW recognized an opportunity to engage a broader national audience by creating an online presence that demonstrated the high level of custom service they have been providing regionally for 60 years.

ESMW engaged the ZaneRay Group to create a re-launch of their online presence using a whole new front end design in conjunction with a unique ecommerce solution for custom cut metals and stock products. Integral to the success of this new e-commerce solution would be the clear communication of ESMW’s quality product offering and industry expertise.

Working together on the design process revealed an opportunity for ESMW better brand the product and service they were offering. Thus Cut2sizemetals was born, providing an intuitive and memorable address online.

ZaneRay worked closely with the team from ESMW to design a look for this new brand that would convey the professionalism and excellent customer service that ESMW has built their business on. The site also leverages 60 years presence in the industry, describing ESMW s history, services, and people behind the company.

Of primary importance in the redesign were the updating of the look and feel and an efficient user interface. Primary navigation elements provide “at a glance” understanding of the ESMW products and services and highlight the addition of ecommerce features to a growing audience. Search capabilities - based on ZaneRay’s powerful new search engine - enable quick access to highly specialized product offerings for a diversity of users.

Penny Porterfield, ZaneRay’s Directory of Business Development: “For the most part, the online presence of commodity metal vendors is pretty dry. We tried to bring some panache and excitement to ESMW’s web site, along with creating a site that is easy to use and offers some powerful features.”

With the launch of cut2sizemetals.com, ESMW stands alone in their ability to address the expectations of a broader audience, providing a site that not only appeals to larger industrial customers, but to the hobbiest and artist communities as well.

See ESMW’s new site at www.cut2sizemetals.com